Annual Conference and Preferred Supplier Showcase
PROUDLY SPONSORED BY
Time to Activate Legendary Mode!
Save the Date: November 2 & 3, 2026
Hard Rock Hotel (100 Kellogg Lane, London, ON)
Register Now!
EARLY BIRD RATE (only until May 15):
$429.00
*Plus HST & Service Fee
Your Conference package registration includes:
Welcome Reception, Cocktail Party, Breakfast, Lunch, President's Dinner, Access to Hospitality Suite, Conference Program, Preferred Supplier Showcase
*Additional Conference packages may be purchased as part of the Preferred Supplier Showcase
Interested in becoming a Sponsor?
We're looking for sponsorship partners to help us create our most legendary Season Summit to date! Click here to download the 2026 Sponsorship Deck.
Join us for Resorts of Ontario 84th Annual Season Summit
We are heading to the Hard Rock Hotel for the Season Summit, Resorts of Ontario's 84th annual Conference and Preferred Supplier Showcase...will you join us?
Season Summit brings together legendary industry leaders, resort owners, marketers and hospitality professionals to explore the latest trends, marketing insights, and educational sessions as we navigate change, together.
Book today and reserve your seat at the table with the best-of-the-best in the resort industry. Space is limited.
"By changing nothing, nothing changes."
Anthony Robbins
2026 Sponsors
Interested in becoming a sponsor? Click here to learn more
2026 SEASON SUMMIT SCHEDULE
Are you ready to...
Learn.
Network.
Level Up.
Be Legendary!
Resorts of Ontario’s Season Summit is where the resort industry gathers, cranks up the energy, and gets real about the future. It’s all about bold ideas, meaningful connections, and the kind of shared knowledge that helps your business step into the spotlight. With the world changing faster than ever, our speakers shine a light on the opportunities that help resorts not just survive, but thrive. Take a look at the 2026 schedule and we’ll see you there.
DAY 1: Monday, November 2
2:00 PM -
4:00 PM
Arrival & Registration
Hard Rock Hotel Lobby
4:00 PM -
6:00 PM
Vendor Alley Tasting Stations & Preferred Supplier Showcase
Century Centre, The Factory
Taste of Ontario Reception: A culinary showcasing Ontario growers and producers.
6:00 PM -
7:00 PM
Welcome Reception Cocktail Party
Board of Directors Ceremony and Announcements
After Hours
Explore 100 Kellogg Lane & Hard Rock Hotel
• Back to the Factory (open until 10pm)
• Beer Kitchen (tasting)
• The Club House Sports Bar (Mini Golf Game)
• Live Music at GMT-5 Lounge
9 PM
Hospitality Suite Hangout
Hangout and enjoy a little small talk, networking and fun!
DAY 2: Tuesday, November 3
7:00 AM
Breakfast
.
8:30 AM
Welcome Remarks
.
9:00 AM
Rebecca Godfrey, CBRE
Resort Market Ops and Trends - 2026 and Beyond:
CBRE will discuss global and national resort visitor and development trends (including revenue streams), 2026 ON resort performance and 2027 forecast, and look at how Ontario resorts compare to other national resort destinations.
9:30 AM
Keynote Presentation by Emily Baillie
AI and the Future of Tourism: What Resort Operators Need to Pay Attention to Now
AI is quickly becoming part of how travellers research destinations, compare experiences, and interact with hospitality brands. For resort operators, the real question is no longer whether AI matters — but where it adds value and where human hospitality should remain front and centre.
This session focuses on the practical implications for tourism operators: how AI is beginning to influence marketing visibility, guest communication, and operational workflows, and how small teams can experiment with AI responsibly without losing the personal service that defines great hospitality.
Participants will leave with a clearer understanding of where AI is heading in tourism — and how resort operators can adapt thoughtfully while protecting their brand and guest experience.
Key takeaways
• Where AI is already influencing tourism marketing and online visibility
• What resort operators should and should not automate
• Practical ways small teams can experiment with AI tools
• Guardrails for protecting brand voice, guest trust, and service quality
• Strategic steps resorts can take now as AI adoption accelerates
10:30 AM
Health Break/Vendor Alley
.
11:00 AM
Who's Your Rockstar?
How to Develop and Retain Talent in an Ever Changing World
Panel Discussion presented by People Corporation (TBC)
(Host: Jason Stanton, Anne Marie Malleau - Great Wolf Lodge, College (TBC)
12:00 PM
Buffet Lunch
Hosted at the Century Centre
1:00 PM
Town Hall: The Future of Tourism in Ontario
Andrew Siegwart - Ontario’s Tourism Playbook
● Provincial Strategy
● Ministry of Tourism
2:00 PM
Bear Pit with Mark Downing, Fern Resort
A gathering of Resorts of Ontario members to discuss challenges, opportunities, best practices for the resort industry.
3:00 PM
Health Break/Vendor Alley
.
3:30 PM
Data Driven Planning for Resort Marketers
William Schatten co-founder of CRG - Context Research Group
4:15 PM
Sustainability Panel Discussion
Hosted by: Greg Elmhirst, Elmhirst’s Resort - Best Practises
Guests panelists: TBC
4:45 PM
Closing Remarks
.
6:30 PM - 7 PM
Reception & Cocktails
.
7 PM
President's Dinner
Entertainment to follow dinner.
9 PM
Live Music
.
Keynote Speaker
Emily Baillie
Emily Baillie is a digital marketing and AI strategist, speaker, and professor. She has appeared on CBC News Network, sharing insights on artificial intelligence and marketing.
As the founder of Compass Content Marketing, she works with organizations across Canada to apply AI using a human-first approach. She has trained more than 4,000 professionals, including teams at Destination Northern Ontario, the Canadian Marketing Association, and Jonview Travel—helping them improve marketing, future-proof their strategies, and uncover new opportunities for growth.
Emily believes that technology should work for people—not the other way around.
Side Stage Adventures
Looking to add a little extra adventure to your legendary Season Summit event? Check out this small selection of what 100 Kellogg Lane, Canada's largest entertainment complex has to offer mere seconds away from the Hard Rock Hotel!
THE FACTORY
Zip-lines, trampoline park, ultimate warrior course, arcade, virtual reality and more!
POWERHOUSE
Powerhouse Brewing Company is a family-owned craft brewer like no other!
BEER KITCHEN
Beer straight from the tank! Enjoy this unique spin on a traditional German beer garden.
THE CLUB HOUSE
State-of-the-art indoor sport, dining and lounge experience set in the great outdoors.
PARADIGM SPIRITS
Enjoy intriguing spirits for sophisticated imbibers in this boutique distillery.
GENERAL STORE
Locally-made snacks and tons of fun knick knacks to bring home.
The 2026Venue
The Hard Rock Hotel London, Ontario is Canada’s first Hard Rock Hotel, which held its grand opening in April 2025. Located within the historic 100 Kellogg Lane complex, formerly a cereal factory, the hotel features 164 music-themed guest rooms and a vast collection of memorabilia from Canadian and international icons.